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Sometimes events are simply fantasy themed, without reference to specific books or fantasy worlds. Dreams shattered.”She attributes the growing demand for fantasy events to the commercial success of fantasy romance books, especially among Millennial women. The past year has also seen a spike in the popularity of “romantasy,” or romance fantasy books. “You know, work dredges on for a lot of people,” said Brittany Proctor, a Michigan-based entrepreneur who’s been hosting fantasy balls in the Midwest since 2022. In fact, Proctor is considering scaling back some of her events due to the sheer number of these fantasy balls that have been cropping up in recent years.
Persons: San Diego Comic Con, Con, Harry Potter, , Katherine Stinson, Eric Atticus, Stinson, Dana John, , she’s, Alexander Chernev, Matt Harris, Sarah J, Maas, Patti McConville, Juliette Sureau, Sureau, Sophie Valfroy, “ romantasy ”, “ They’re, ” Juliette Sureau, Shaun Wada, Ariana Smoak Holly Simone, Tok, Simone, Shawn Strider, ” Stinson, Brittany Proctor, who’s, ” Maja Djikic, you’re, ” Djikic, Proctor, “ I’ve, I’m Organizations: New, New York CNN, Social, Allied, Research, Disney, Universal, San Diego Comic, TikTok, CNN, Stinson, Northwestern’s Kellogg School of Management, Barnes, Noble Booksellers, Times, Google, , University of Toronto Locations: New York, Canada, Houston, Houston , Texas, Texas, New York City, USA, TikTok, Columbia , South Carolina, London, Los Angeles, Michigan, , Bahamas
Super Bowl ads lean on stars, humor to grab attention
  + stars: | 2023-02-09 | by ( Sheila Dang | ) www.reuters.com   time to read: +5 min
[1/3] Musician Ozzy Osbourne takes part in a Super Bowl ad for Workday, in this undated handout photo provided by Workday. Big-name celebrities are not uncommon in Super Bowl ads. A 30-second Super Bowl spot this year sold for a little over $7 million, according to a person familiar with the ad sales. “Advertisers want people talking about their brand, and not just during the 30 to 60 seconds of (Super Bowl) air time,” Rucker said. Some stars will poke fun at themselves or their careers in Super Bowl ads.
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